In recent years, the global camera market has witnessed a spectacular breakthrough by Sony with its mirrorless product line becoming the leading "warhorse", shaping trends and elevating the photography experience.
According to 2025 reports, Sony continues to consolidate its pioneering position by launching a series of new cameras and lenses, outstanding in technology and performance. A notable highlight is the appearance of the Sony FE 28-70mm F/2 GM, a zoom lens with an impressive fixed aperture of f/2, promising to bring superior image quality and flexibility to both professional photographers and content creators.
However, the question that the community is interested in is whether this rookie will create internal competitive pressure, especially with the "senior" Sony FE 24-70mm F/2.8 GM II - a symbol in Sony's G Master lens line?
Price level
This difference puts professional users in a dilemma of choice. While the FE 28-70mm F/2 GM lens stands out with its fixed F/2 aperture, providing smooth bokeh and superior low-light shooting capabilities, the FE 24-70mm F/2.8 GM II lens dominates with a wider focal range, starting at 24mm, suitable for panoramic or architectural shots. Notably, Sony seems to have cleverly directed users by announcing the "out of stock" status of the 24-70mm models on the homepage, making the FE 28-70mm F/2 GM the only choice, despite the high price.
This strategy not only helps Sony stimulate demand for new products but also demonstrates its acumen in positioning its high-end lens line.
According to the announcement, the Sony FE 28-70mm F/2 GM lens allows focusing at a minimum distance of 0.38 m. In addition, because this is a lens carrying the GM logo with a series of quality lenses, this lens has a diameter of up to 86mm, along with a weight of 918 grams.
In addition, the Sony FE 28-70mm F/2 GM lens also has an image stabilization feature (STEADYSHOT) right on the lens, helping to reduce image shaking when shooting.
Before going into the actual experience, it can be seen that the current lens market is flooded with 24-70mm focal length lenses with F/2.8 aperture, which is one of the standards that users look for in a versatile lens. Meanwhile, Sony has moved away from the above focal length range and chosen to expand the aperture to F/2 and narrow the focal length to 28mm.
This choice may make ordinary users hesitate, because the F/2.8 aperture is already flexible enough for versatile needs, while the F/2 aperture does not seem really necessary. If you want to take advantage of the large aperture, users may lean towards Sony's fixed lenses. Moreover, limiting the focal length to 28mm sometimes makes this lens a bit "out of breath" in the role of a versatile lens.
In terms of practical experience, it can be seen that the Sony FE 28-70mm F/2 GM lens has a good level of finishing, the screw details all give a solid feeling, which is natural, because this lens is marked with the familiar "GM" phrase, so the finishing material is something that is not debatable.
Although the weight of up to 918 grams may make many people worry about the heaviness in daily use, in actual conditions, this lens is not too heavy, even in difficult-to-hold situations such as rolling shots on the highway or low-angle shots.
The photo was taken with the following parameters: 70mm focal length, F/5.6 aperture and 1/640 speed.
Rolling shooting is where the Sony FE 28-70mm F/2 GM lens clearly demonstrates its strength. The focus system works extremely fast and accurately, thanks to the 4 equipped focus motors. This helps to focus super fast, even when shooting rolling or people, minimizing the situation of focus slippage.
The photo was taken at 70mm focal length and F/2 aperture.
To further test the focusing ability, I tried taking pictures of cats moving continuously indoors, and the results showed a very low rate of focus slippage, proving the lens's impressive ability to track the subject.
In addition, the anti-shake system on the lens plays an important role, helping the photographer easily capture every moment without worrying about hand shake. I tried taking rolling photos on the highway at a fairly high speed, about 80 km/h. The results were really impressive, the rate of image shaking was almost very low, except when the car went over speed bumps, which was inevitable.
Photo taken with focal length 42mm with aperture F/5.6
Regarding the sharpness of the photo, I will attach the original photo at focal length ranges such as 70mm, 42mm and aperture from F/2, F/2.8, F/4, F/5.6 so that you can see the original photo quality brought by the Sony FE 28-70mm F/2 GM lens. In general, it can be seen that the Sony FE 28-70mm F/2 GM lens is sharp at all focal length ranges from 28mm to 70mm, even when taken with aperture F/2, but the sharpness is undeniable.
After thorough testing, it can be affirmed that the Sony FE 28-70mm F/2 GM lens is a worthy choice for those looking for a versatile lens with high-end finishing and optimal image quality. However, the not-so-pleasant price will be a big barrier, causing many people to consider carefully before deciding.
For ordinary users, the Sony FE 28-70mm F/2 GM lens may not be really suitable. The high price may not be commensurate with normal usage needs.
For those who own similar lenses such as the Sony FE 24-70mm F/2.8, upgrading to the Sony FE 28-70mm F/2 GM may not be really necessary if there is no special requirement for a larger aperture.
However, if you have abundant financial resources, choosing the Sony FE 28-70mm F/2 GM lens is completely reasonable. The outstanding optical quality, excellent finish and stable performance of this lens are beyond dispute. This will be a worthy addition to your lens collection, helping you to fully exploit the creative potential in photography.
According to 2025 reports, Sony continues to consolidate its pioneering position by launching a series of new cameras and lenses, outstanding in technology and performance. A notable highlight is the appearance of the Sony FE 28-70mm F/2 GM, a zoom lens with an impressive fixed aperture of f/2, promising to bring superior image quality and flexibility to both professional photographers and content creators.
However, the question that the community is interested in is whether this rookie will create internal competitive pressure, especially with the "senior" Sony FE 24-70mm F/2.8 GM II - a symbol in Sony's G Master lens line?
Price level
This difference puts professional users in a dilemma of choice. While the FE 28-70mm F/2 GM lens stands out with its fixed F/2 aperture, providing smooth bokeh and superior low-light shooting capabilities, the FE 24-70mm F/2.8 GM II lens dominates with a wider focal range, starting at 24mm, suitable for panoramic or architectural shots. Notably, Sony seems to have cleverly directed users by announcing the "out of stock" status of the 24-70mm models on the homepage, making the FE 28-70mm F/2 GM the only choice, despite the high price.
This strategy not only helps Sony stimulate demand for new products but also demonstrates its acumen in positioning its high-end lens line.
Impressive Specifications
In terms of specifications, the Sony FE 28-70mm F/2 GM lens has an optical system with three XA (extreme aspherical) lenses that provide optimal resolution, as well as create beautiful bokeh effects.
According to the announcement, the Sony FE 28-70mm F/2 GM lens allows focusing at a minimum distance of 0.38 m. In addition, because this is a lens carrying the GM logo with a series of quality lenses, this lens has a diameter of up to 86mm, along with a weight of 918 grams.
In addition, the Sony FE 28-70mm F/2 GM lens also has an image stabilization feature (STEADYSHOT) right on the lens, helping to reduce image shaking when shooting.
Real experience
In this experience, I chose the familiar camera model, Sony A7 Mark IV, to combine with the Sony FE 28-70mm F/2 GM lens to optimize the performance of Sony's top lens model.
Before going into the actual experience, it can be seen that the current lens market is flooded with 24-70mm focal length lenses with F/2.8 aperture, which is one of the standards that users look for in a versatile lens. Meanwhile, Sony has moved away from the above focal length range and chosen to expand the aperture to F/2 and narrow the focal length to 28mm.
This choice may make ordinary users hesitate, because the F/2.8 aperture is already flexible enough for versatile needs, while the F/2 aperture does not seem really necessary. If you want to take advantage of the large aperture, users may lean towards Sony's fixed lenses. Moreover, limiting the focal length to 28mm sometimes makes this lens a bit "out of breath" in the role of a versatile lens.
In terms of practical experience, it can be seen that the Sony FE 28-70mm F/2 GM lens has a good level of finishing, the screw details all give a solid feeling, which is natural, because this lens is marked with the familiar "GM" phrase, so the finishing material is something that is not debatable.
Although the weight of up to 918 grams may make many people worry about the heaviness in daily use, in actual conditions, this lens is not too heavy, even in difficult-to-hold situations such as rolling shots on the highway or low-angle shots.
The photo was taken with the following parameters: 70mm focal length, F/5.6 aperture and 1/640 speed.
Rolling shooting is where the Sony FE 28-70mm F/2 GM lens clearly demonstrates its strength. The focus system works extremely fast and accurately, thanks to the 4 equipped focus motors. This helps to focus super fast, even when shooting rolling or people, minimizing the situation of focus slippage.
The photo was taken at 70mm focal length and F/2 aperture.
To further test the focusing ability, I tried taking pictures of cats moving continuously indoors, and the results showed a very low rate of focus slippage, proving the lens's impressive ability to track the subject.
In addition, the anti-shake system on the lens plays an important role, helping the photographer easily capture every moment without worrying about hand shake. I tried taking rolling photos on the highway at a fairly high speed, about 80 km/h. The results were really impressive, the rate of image shaking was almost very low, except when the car went over speed bumps, which was inevitable.
Photo taken with focal length 42mm with aperture F/5.6
Regarding the sharpness of the photo, I will attach the original photo at focal length ranges such as 70mm, 42mm and aperture from F/2, F/2.8, F/4, F/5.6 so that you can see the original photo quality brought by the Sony FE 28-70mm F/2 GM lens. In general, it can be seen that the Sony FE 28-70mm F/2 GM lens is sharp at all focal length ranges from 28mm to 70mm, even when taken with aperture F/2, but the sharpness is undeniable.
Summary
After thorough testing, it can be affirmed that the Sony FE 28-70mm F/2 GM lens is a worthy choice for those looking for a versatile lens with high-end finishing and optimal image quality. However, the not-so-pleasant price will be a big barrier, causing many people to consider carefully before deciding.
For ordinary users, the Sony FE 28-70mm F/2 GM lens may not be really suitable. The high price may not be commensurate with normal usage needs.
For those who own similar lenses such as the Sony FE 24-70mm F/2.8, upgrading to the Sony FE 28-70mm F/2 GM may not be really necessary if there is no special requirement for a larger aperture.
However, if you have abundant financial resources, choosing the Sony FE 28-70mm F/2 GM lens is completely reasonable. The outstanding optical quality, excellent finish and stable performance of this lens are beyond dispute. This will be a worthy addition to your lens collection, helping you to fully exploit the creative potential in photography.
