The Galaxy S25 Edge is not only a mobile device but also developed as a fashion accessory, targeting female users who care about style, a different approach compared to focusing mainly on male users who love technology like the company's previous S series products.
The 5.8mm thinness of the Galaxy S25 Edge, one of the design features emphasized
At the launch event, the experience zones were designed with a fashion theme, where attendees could interact and take photos with the product in simulated outfit combinations. The S25 Edge was also paired with a Silver Phone Chain clip that allows female users to wear the device on their body, like a handbag or small wallet. This approach shows that Samsung emphasizes the role of the S25 Edge as a part of personal style, rather than just a technology device. The presence of public figures in the entertainment and fashion fields also contributed to this image building.
The Galaxy S25 Edge's display at the event comes with specialized accessories that emphasize the product's fashion element and is especially aimed at "Beautiful Ladies "
In terms of structure, the device uses Corning Gorilla Glass Ceramic 2 on the front, Gorilla Glass Victus 2 on the back and is IP68 water-resistant. Samsung's marketing message emphasizes aesthetics and elegance, factors that are considered important to a segment of female users.
Compare the thinness of the S25 Edge (left device) with the S25 Ultra and standard S25
The thinness and lightness of the S25 Edge is especially suitable for women.
Despite being thin and light, the performance of the S25 Edge is "no joke" thanks to the top-of-the-line Snapdragon 8 Elite
According to Samsung, the S25 Edge is equipped with a new thermal vapor chamber, which has been adjusted to improve heat dissipation. This technical solution is to maintain performance and limit the device from overheating during use.
The S25 Edge has only 2 rear cameras, including a high-resolution main camera of up to 200MP next to a 12MP
The camera on the S25 Edge is thus positioned as a tool to help users capture images and express their personal style. However, due to the thin body, Samsung had to remove the telephoto lens. The device takes advantage of the high resolution of the main camera to create 2x zoom images that, according to Samsung, will have the same quality as a 2x telephoto camera.
S25 Edge has to "sacrifice" the telephoto camera due to the body being too thin
The 3,900 mAh battery is a factor that people need to consider especially on the S25 Edge.
Samsung claims the device can last "all day," but actual usage will depend on individual usage. The device supports 25W wired charging and 15W wireless charging. These are standard charging speeds. For a device focused on portability, battery life and charging speed are important factors.
The Galaxy Ring smart ring was also launched by Samsung alongside the S25 Edge
The Galaxy Ring integrates health monitoring features such as heart rate monitoring and AI sleep analysis. Samsung positions the product as a health tracker and a fashion accessory. The combination of the S25 Edge and the Galaxy Ring is introduced as a lifestyle solution that can attract users interested in synchronizing technology and fashion accessories.
Galaxy Ring will be the piece that helps Samsung retain users in its
The configuration with Snapdragon 8 Elite, improved cooling system and 200MP camera are efforts to balance design and features. The launch of the Galaxy Ring as a companion product also contributes to this direction.
However, the success of this strategy depends on many factors, including whether users accept the price and technical features of the product in exchange for the fashion factor. The market's response to the Galaxy S25 Edge will provide important indicators of the effectiveness of this approach. The product has generated attention and discussions about the development direction, beyond the purely technological aspects.
Slim and lightweight design with accessories to support fashion
The Galaxy S25 Edge is 5.8mm thin and weighs 163 grams. Samsung describes the product as "handy and pocket-friendly". The frame is made of Titanium, with three color options in the market: Titanium Silver, Titanium Jetblack and Titanium Icyblue. These elements are considered suitable for using the S25 Edge as an accessory that can be combined with different outfits.
The 5.8mm thinness of the Galaxy S25 Edge, one of the design features emphasized
At the launch event, the experience zones were designed with a fashion theme, where attendees could interact and take photos with the product in simulated outfit combinations. The S25 Edge was also paired with a Silver Phone Chain clip that allows female users to wear the device on their body, like a handbag or small wallet. This approach shows that Samsung emphasizes the role of the S25 Edge as a part of personal style, rather than just a technology device. The presence of public figures in the entertainment and fashion fields also contributed to this image building.
The Galaxy S25 Edge's display at the event comes with specialized accessories that emphasize the product's fashion element and is especially aimed at "Beautiful Ladies "
In terms of structure, the device uses Corning Gorilla Glass Ceramic 2 on the front, Gorilla Glass Victus 2 on the back and is IP68 water-resistant. Samsung's marketing message emphasizes aesthetics and elegance, factors that are considered important to a segment of female users.
Compare the thinness of the S25 Edge (left device) with the S25 Ultra and standard S25
The thinness and lightness of the S25 Edge is especially suitable for women.
Performance - meeting diverse
Despite the focus on design and thinness, the Galaxy S25 Edge is still equipped with performance-oriented specifications. It uses a Snapdragon 8 Elite processor, 12GB of RAM and has 256GB or 512GB of internal storage options. This configuration is intended to meet the ability to multitask and handle different applications.Despite being thin and light, the performance of the S25 Edge is "no joke" thanks to the top-of-the-line Snapdragon 8 Elite
According to Samsung, the S25 Edge is equipped with a new thermal vapor chamber, which has been adjusted to improve heat dissipation. This technical solution is to maintain performance and limit the device from overheating during use.
Camera is invested but must "sacrifice" tele
The Galaxy S25 Edge has a 200MP main camera, a 12MP ultra-wide camera, and a 12MP selfie camera. Samsung also introduced supporting technologies such as Nightography, ProVisual Engine, and ProScaler. The manufacturer said these tools help improve the details and colors of images, including clothing and skin tones, in a variety of lighting conditions.
The S25 Edge has only 2 rear cameras, including a high-resolution main camera of up to 200MP next to a 12MP
The camera on the S25 Edge is thus positioned as a tool to help users capture images and express their personal style. However, due to the thin body, Samsung had to remove the telephoto lens. The device takes advantage of the high resolution of the main camera to create 2x zoom images that, according to Samsung, will have the same quality as a 2x telephoto camera.
S25 Edge has to "sacrifice" the telephoto camera due to the body being too thin
Battery – a factor that users must consider
The S25 Edge is equipped with a 3,900 mAh battery. This is a parameter that users need to pay special attention to, especially when compared to other devices such as the standard Galaxy S25 (4,000 mAh, despite the smaller screen) and is far behind the Galaxy S25 Plus (4,900 mAh) with a similar screen.The 3,900 mAh battery is a factor that people need to consider especially on the S25 Edge.
Samsung claims the device can last "all day," but actual usage will depend on individual usage. The device supports 25W wired charging and 15W wireless charging. These are standard charging speeds. For a device focused on portability, battery life and charging speed are important factors.
Galaxy Ring – an addition to the product
Along with the S25 Edge, Samsung also launched the Galaxy Ring smart ring. This is part of Samsung's product strategy. This smart ring is made from Titanium Grade 5, water resistant to 10ATM, has a battery life of 7 days and weighs from 2.3 grams.
The Galaxy Ring smart ring was also launched by Samsung alongside the S25 Edge
The Galaxy Ring integrates health monitoring features such as heart rate monitoring and AI sleep analysis. Samsung positions the product as a health tracker and a fashion accessory. The combination of the S25 Edge and the Galaxy Ring is introduced as a lifestyle solution that can attract users interested in synchronizing technology and fashion accessories.
Galaxy Ring will be the piece that helps Samsung retain users in its
Price and strategy to approach
The Galaxy S25 Edge is priced for the 256GB version and for the 512GB version. Pre-order promotions include double the storage capacity, 0% installment payment, and Galaxy Ring bundle deals. These are strategies often used to boost user interest in the early stages of the product's presence on the market.
Initial assessment: product orientation and market
Samsung’s actions at the Galaxy S25 Edge launch event showed a clear direction: developing this product not only as a technology device but also as a fashion accessory, with female users as one of the main target groups. The slim and light design, color options and camera features that support style expression are emphasized.The configuration with Snapdragon 8 Elite, improved cooling system and 200MP camera are efforts to balance design and features. The launch of the Galaxy Ring as a companion product also contributes to this direction.
However, the success of this strategy depends on many factors, including whether users accept the price and technical features of the product in exchange for the fashion factor. The market's response to the Galaxy S25 Edge will provide important indicators of the effectiveness of this approach. The product has generated attention and discussions about the development direction, beyond the purely technological aspects.
