Southeast Asian users tend to quit Facebook
Facebook is expected to lose its unique position in Southeast Asia in the coming years as elderly users increase, and young people move to another platform.
“In the past, I often logged in and checked the information that friends and relatives updated. But recently, I rarely do so unless I want to know what my family and relatives are doing,” Rully Satria , 20-year-old college student in Padang (Indonesia) shared the habit of using Facebook.
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Not only Satria, Gadjah Mada University students, one of Indonesia’s leading higher education institutions, said they are no longer interested in Facebook and stop logging in. Instead, they switched to using other platforms such as Line, Twitter …
Indonesia has a population of 265 million, of which about 50% of people aged 19-34 years are using the Internet. They witnessed the global Internet boom and of course, many of them have Facebook accounts. But 2018 alone, new Facebook users in the country “thousands of islands” are mostly 45-55 years old. Some other Southeast Asian countries also tend to leave the world’s largest social network, like Malaysia and Thailand …
Not only young people, celebrities, politicians tend to be more active on other social networks. An expert said that limiting the 140 characters on Twitter helps the post convey better messages. Or as in Thailand, Line has about 32 million users thanks to simplicity.
There are many reasons Facebook is “disgraced”. Some say that this platform is becoming less and less attractive, even outdated. Algorithms that prioritize family and friends rather than interesting content also make users feel tired.
Facebook is mostly web-based, optimized for desktop computers, while the current trend is smartphones, tablets … If you look at the mobile interface, it’s easy to see the internal features still coming. Sort of messy, making it difficult for users to be frustrated, while opponents show superiority on this platform.
However, the most worrisome issue is the collection of personal information, for unwanted purposes, culminating in the Cambridge Analytica scandal that Facebook CEO Mark Zuckerberg had to hear before the American bicameral.
In mid-March 2018, Facebook was accused of leaking personal information of more than 50 million accounts. After that, the social network admitted the number reached 78 million. They were collected by Aleksandr Kogan lecturer and sold to Cambridge Analytica company since 2015. This data is then supposed to have an impact on the 2016 US Presidential election.
In fact, Zuckerberg’s brainchild has long been suspected of selling personal information to advertising agencies, allowing developers to access user data freely and without control. Meanwhile, other similar applications don’t do this, which in turn brings a more personal feel. “I don’t want them to know everything about me,” Satria said.
However, according to Adryz Ariffin, a social media marketing director, the change does not immediately make Facebook “dead”. Instead, it will work gradually and in about five years, Zuckerberg’s social network may lose its number one position to other applications.