Specific solutions for each individual aspect. Each author has a different approach and use of data, analysis and evaluation to suit their goals
each research project. Owner
service development topic
has also been researched in the period 20082013. The period when the Vietnamese economy had just gone through the global financial crisis, the socio-economy was still facing many difficulties, banking technology still had many limitations, and competition was fierce. picture about
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- Research Objectives and Research Questions
- Scientific Gaps, Questions and Research Tasks of the Topic
- The Research Objectives And Research Questions
- Research Theory, Research Questions, Research Hypotheses
- Correction of Research Models and Assumptions
low, the phase begins. About
general and international integration in the banking and finance sector in particular, the level of commitment
Vietnam's commitments in FTAs are not deep or broad, some of the contents in the FTAs
It's not yet time to do it
It's not tight either. During that period, Vietinbank had just finished implementing a restructuring project on debt handling, organizational model, policy mechanisms and business operations and successfully equitized.
2014 to present, experiencing nearly ten years of change and market
Vietnamese banks have many big changes. Vietnam's economy has gone through a period of financial crisis for a long time and is on the rise. Vietnam integrates internationally on the basis of new generation FTAs. The Vietnamese banking industry has had certain achievements, banking technology is more modern, closer to the banking technology of developed countries such as; digital banking, virtual banking, automatic banking, fintech... The retail banking service market is growing stronger and more vibrant. Competition in this segment is therefore also more fierce. All commercial banks are very aware of the importance of retail banking services in each bank's development strategy. They devote their whole heart and soul to developing NHBL services. This can be considered a period of " acceleration " in the development of this service segment of Vietnamese commercial banks in general and Vietinbank in particular .
The story of developing retail banking services at Vietnamese banks is still very good
There is a lot of content and a lot of work to do in the context that in Vietnam, more and more financial institutions have been and will be developing and sharing the market in both wholesale and retail (such as the stock market, financial institutions). investment banking,
investment funds and many other financial company models (fintech, vinapay,
vietelpay, alipay, momo...). For that reason, developing retail banking services has become a vital issue for Vietnamese commercial banks in this period. From the above analysis
The author realized that the retail banking service of Vietnam commercial banks still exists today
The number ofcases has not yet been researched or the research has not been thorough or comprehensive .
comprehensive in previous research works. Specifically:
First , the service concept
NHBL still has many different views; opposite to
The scope and scope of providing NHBL services is diverse and increasingly expanding (side
Besides the commercial banking system, retail banking services are also provided by non-banking organizations).
Second , developing retail banking services in the context of international integration is different from developing retail banking services in a normal context, or without international integration . Furthermore, in Vietnam since 2018, international integration implemented on the basis of new generation FTAs is a topic/gap that has not been studied systematically and comprehensively.
If we consider 2010 and 2017 as the early stages of the service development race
In the context of integration on the basis of traditional FTAs, the period 2018 - 2025 is an acceleration period, the retail banking service market develops strongly on the foundation of new generation FTAs. What strategies and solutions does Vietinbank need to suit the nature of this race and the next races?
How to create a system?
NHBL links between the
Commercial banks can then diversify products, save costs for each bank, and bring convenience and safety to each customer.
Fifth , the emergence of payment platforms from financial technology companies
mainstream (fintech) today (like
momo, moca, vietelpay, vinapay,…)
How does it affect the strategy of developing retail banking services of Vietnamese commercial banks in general and Vietinbank in particular?
Above are the spaces for
research in the topic
resource “ Ph a t
at Vietnam Joint Stock Commercial Bank for Industry and Trade
(VietinBank) in the context of international integration in banking and finance"
3. Purpose, research tasks and research questions
3.1. Research purposes
Analyze and evaluate the current status of service development in the period 2015-2020.
Propose solutions and recommendations
to develop services
Vietinbank in the context of international integration in banking and finance ( on the platform of new generation FTAs and Industrial Revolution 4.0 ) .
3.2. Research mission
Firstly , systematize , supplement and clarify the theory of retail banking services of commercial banks in the market economy .
Second , research and analyze the current situation of retail banking services, advantages and limitations
Limitations and causes of limitations in NHBL's service provision
Third , analyze opportunities and challenges for retail banking service development
of Vietinbank in the above conditions of international integration in banking and finance
New generation FTA platform and influenced by Industrial Revolution 4.0.
Fourth , from the theoretical system and analyzed situation, the thesis proposes solutions and recommendations to develop retail banking services at Vietinbank in the current international integration of banking and finance .
3.3. Research question
The thesis systematizes the theory of commercial banking, retail banking services, and systematizes
legal framework on
NHBL. The thesis summarizes the current situation of services
Vietinbank currently contributes to answering questions such as:
Firstly , what are the current views on NHBL services ? In what ways are the views consistent/different?
NHBL at Vietinbank today, in the context
The context of international integration in banking and finance is getting deeper and wider, what solutions does Vietinbank need to adapt to new conditions/circumstances?
Third , what does Vietinbank need to do?
association and minimize
Challenges coming from international integration and Industrial Revolution 4.0?
Fourth , how should retail banking services at Vietinbank change in the future under the conditions of globalization (integration) and banking digitalization ?
4. Subject and scope of research
4.1. Research subjects
The thesis focuses on researching retail banking service theory and development practice
Developing retail banking services at Vietinbank. The necessity of developing retail banking services at Vietinbank in the context of international integration in banking and finance.
4.2. Research scope
About content : Research on the practice of developing retail banking services at
Vietinbank in the context of international integration in banking and finance. Products
Vietinbank NHBL products and services provide to the market such as mobilizing capital for sale
retail, retail credit, remittance card business and Bacassurance
About space : The thesis researches the development of Vietinbank's retail banking services in the context of international integration in banking and finance. Information and data from headquarters and some branches of Joint Stock Commercial Bank for Industry and Trade Vietnam. Beside
Next to that there is history
Use more data
Banking Association, Card Association
Nam, Vietnam Association of SMEs, Consumer Protection Association and information from other reputable sources.
About time : Thesis on researching retail banking services of Vietinbank in
period 2015 - 2020 and 2030.
5. Scientific and practical significance Scientific significance
propose solutions for the upcoming period
Systematize and explain theoretical issues on developing retail banking services for commercial banks in the situation of a developed retail banking service market; Influencing factors and criteria for evaluating the development of these services
Explanation of theoretical issues on international integration of banking and financial services. Opportunities and challenges for developing retail banking services for commercial banks in the context of international integration on the basis of new generation FTAs and Industrial Revolution 4.0.
Evaluate the current status of Vietinbank's business operations, focusing on retail service business activities.
Analyze and evaluate the impact of international integration on banking and finance
to service development
NHBL. Muscle analysis
opportunities and challenges of Vietinbank
in developing retail banking services on the basis of new generation FTAs and Industrial Revolution 4.0.
export solution to
sustainably, selectively and in accordance with market trends.
6. Research methods
* Theoretical method : Research based on the methodology of dialectical materialism and historical materialism . Besides, the research on the topic always closely follows the Party's guidelines, policies and laws of the State on development.
socio-economic development in general and Vietnamese bankers
* Research Methods
general development of the entire industry
To collect and analyze data effectively, the author follows the following process:
Step 1: Determine the necessary information for researching Vietinbank's retail banking service development activities: capital mobilization situation; situation for
get a loan; in debt
out of date; number
NHBL; service products
NHBL; the level of competition in Vietinbank's retail banking services, etc.
Step 2: Find out the data sources. In research, the author collected
Data such as: Vietinbank's annual report excerpt
exported from service
this Bank's website; Report summarizing Vietinbank's retail banking development activities; Summary report of 10 years of development activities
Vietinbank's retail banking service. In addition, the author also collected data from a number of sources such as: Annual reports of banks in the Big 4 group and some other commercial banks; Annual reports of the Vietnam Banking Association, the Association of SMEs, etc.
Step 3: Proceed to collect information. The author collects and records the information collected to provide analysis on the topic.
Step 4: Evaluate the collected data. This is the step of selecting the most necessary values for the research process and eliminating valuable information collected in step 3.
Step 5: Analyze the collected data. To analyze the collected data, the author uses a combination of methods:
Statistical method: synthesize necessary data
Analytical method: necessary data analysis
Evaluation method: making comments and assessments
7. New contributions of the thesis
Concept of retail banking service development, the author goes from the original concepts of retail banking service development in books, textbooks, and monographs of modern economists, to come up with a comprehensive concept of retail banking service development. Developing commercial banking services of commercial banks. This concept is a keyword, guiding the author to research the next content and give the Author's point of view.
Criteria for evaluating the development of retail banking services of commercial banks. This is the focus of the basic theory section. The researcher presented 03 types of criteria: 07 quantitative criteria; qualitative 03 criteria; and other criteria include 03 criteria on retail banking service structure. These criteria contain mathematical and scientific content
precise measurements. Therefore, it can be used to accurately assess the current status
degree achieved about
NHBL of Viet Joint Stock Commercial Bank for Industry and Trade
International integration of retail banking services of commercial banks, this is the second connecting item
main content of the topic. The thesis solves the dialectical and logical relationship between the two categories "Development of retail banking services" and "International integration of banking and finance" in the market economy.
Method to evaluate the current status of retail banking service development of banks
Vietnam Joint Stock Commercial Industry and Trade. The thesis uses comprehensive evaluation methods
comprehensive and complete
current status of service development
NHBL of Public Commercial Joint Stock Bank
Vietnam trade. The researcher selected the main retail banking service activities, analyzed the retail banking services according to the criteria and compared the criteria of the Bank's internal system and other commercial banks with similar development levels. Analysis and evaluation results show the level of development of retail banking services, successes,
on service development
NHBL of Vietnam Joint Stock Commercial Bank for Industry and Trade
During the research period (2015-2020 period) Propose new solutions
+ Solution group "Diversifying retail banking services", this is a thesis solution group based on the diverse needs of customers in the market economy. From there, we propose methods to develop traditional products, new products, and products rich in modern technology. This is an important premise for the rapid development of NHBL services.
+ Solution "International cooperation
part". Here is the solution
is supportive but has a very important impact to develop retail banking services in the context of increasingly expanding international integration in banking and finance and competition of the domestic banking system and in the fierce international market. paralysis. This is a condition to ensure the development of retail banking services of Vietnam Joint Stock Commercial Bank for Industry and Trade.
8. Thesis structure
In addition to the introduction, conclusion, list of references and appendices, the thesis content is divided into 3 chapters:
Chapter 1. Overview of commercial banks and retail banking service development in the context of international integration in banking and finance.
Chapter 2. Current status of retail banking service development at Vietnam Joint Stock Commercial Bank for Industry and Trade in the period 2015-2020.
Chapter 3. Service development solutions
Vietnam Industry and Trade Joint Stock Commercial Bank in the context of international integration in banking and finance.