+ Corporate finance plays an important role in organizing the efficient and economical use of capital, creating conditions for improving product quality, lowering costs and enhancing the competitiveness of enterprises in the market. Determining the key management and use of capital, rationally distributing capital to fully and promptly meet specific capital needs at each stage and each part in production as well as consumption activities, helping businesses always Actively in terms of capital, capital is used sparingly and purposefully. Besides, corporate finance also applies a number of economic leverage policies such as material rewards and penalties, etc. to stimulate consumption. .
+ Corporate finance supervises and inspects the production and consumption process of the enterprise's products. Through market research, the business situation, corporate finance makes production plans and consumption plans as well. such as making cost estimates. On that basis, checking and monitoring the implementation of the planned plan as well as requesting quality improvement and cost reduction. Through calculating financial indicators on the actual situation Current sales revenue, value of inventory products, occupied capital... Corporate finance helps business leaders see the situation of product consumption to take timely measures to handle and limit capital stagnation. , prevent customers from misappropriating capital...
chapter II
The current situation of consumption and striving to increase revenue in Joint Stock Company
Export mechanical tools
2.1. Overview of production and business activities of Export Mechanical Tools Joint Stock Company
2.1.1. Company formation and development.
Official name: Export Mechanical Tools Joint Stock Company
International transaction name : EXPORT MECHANICAL TOOL STOCK COMPANY
Abbreviated transaction name: EMTC
Head office: 229 Tay Son - Dong Da - Hanoi
Company development:
The company's first name was "Medical Instrument Factory" under the Ministry of Health, established on November 18, 1960 with the task of manufacturing and researching and improving medical instruments and equipment. Main products of the workshop: Cotton, bandages, pins, scissors, pot of distilled water for medical use.
On December 27, 1962, the Ministry of Health decided to merge "Medical Instruments Factory" and "Prosthetic Limbs Factory" into "Medical Instruments and Prosthetics Factory", with separate functions and tasks located in two different locations. together.
On July 14, 1964, the Ministry separated and established a medical instrument factory with the task of manufacturing
medical instruments, hospital equipment, pharmaceuticals, medical equipment repair.
On January 16, 1971, the medical instrument factory was transferred to the Ministry of Mechanical Engineering
medical tools, but in depth research and manufacture other products such as electric pliers, cleats...
On January 1, 1985, the Ministry of Metallurgical Engineering changed the name of the medical instrument factory to an export mechanical tool factory.
Since 1990 until now, due to the collapse of the socialist system in Eastern Europe, the factory has lost a familiar market, production equipment is too outdated, product quality is poor, and prices are high, making it difficult to compete with the market. domestic schools around the world.
Faced with that difficulty, the factory actively sought out domestic and foreign customers
abroad, on the one hand, still maintain hand tool products such as: electric pliers,
cle... on the other hand, a joint venture with Japanese and Korean companies to produce mechanical tools for export, changed its name to Export Mechanical Tool Company and under the Ministry of Industry.
In 1999 the company carried out equitization, in early 2000 the equitization process in the company was completed and started on January 1, 2001 the company was officially called Mechanical Tools Joint Stock Company. export.
2.1.2. Organizational characteristics of the company's production and business activities
2.1.2.1. Characteristics of products consumed by the company
From 1996 and earlier, the company specialized in manufacturing hand tools. But the market is always fluctuating, to meet the market's consumer demand, the company switched to producing more motorcycles and stainless steel goods, in which stainless steel goods are items that both meet the needs of domestic consumption and export. export abroad. Currently, the company's products include 3 main categories. Specifically in the following table:
Product's name | ||
A. Bicycle - motorcycle goods 1. Motorcycle gear lever 2. Need to start the motorcycle 3. Motorcycle kits 4. Pull off the wheel 5. Canopy pin 77235 6. Bicycle disc thighs | B. Stainless steel goods 1. Cookware XK 204 2. Cooking set XK 192 3. Grills | C. Hand tools 1. Electric pliers 180 2. 210 . electric pliers 3. Eto pliers KB 30 |
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2.1.2.2. Features of product manufacturing process technology
Due to the technical and economic characteristics, the company's products have a very complicated technological process to produce products here. To produce different types of products, it is necessary to go through many stages such as: mold preparation, billet fabrication, mechanical processing, heat treatment, plating, ... labor content in the product accounts for a large proportion. The production of products must be carried out meticulously from the beginning to the end. The equipment and machinery are very cumbersome, the technological process is complicated, there are many different processing stages, if there is a technical interruption between stages, it will affect other stages. Due to such technological process characteristics, if the company organizes the production line
Scientific production will limit production downtime, shorten working time, save waste of production resources, contribute to lower costs, and create favorable conditions for product consumption. On the contrary, an unscientific chain organization will increase the cost of production resources, increasing costs, making it difficult to sell in a fiercely competitive market.
Flow chart of the company's product manufacturing technology
Starting materials
Producing billet cut forging section
Enter the warehouse for sale
finished product
Cold working for finishing sp
Annealing
Mechanical
Machined planing
Product plating
Fully assembled
Finished products warehouse
2.1.2.3. Features of machinery and equipment
The company's machinery and equipment are generally old and outdated, there are machines manufactured 40 years ago that are still in the production line such as forging and stamping machines. Recently, the company has invested in renewing some machinery for the production of motorcycles, but it is still not worthy of the nature and scale of the company. This affects product specifications and quality.
Technical Vice President
Business Vice President
Manager
Room service accounting
Labor Department
Department of Materials Science
Administrative Council
2.1.3. Features of the management apparatus Organizational chart of the company's apparatus Structure of the company's management apparatus:
Shareholders' meeting
Control Board
Business Department | Department of Health Sciences | TTDV SCXM |
KCS . room | Technical Department | Room Electromechanical |
PX | PX | PX | PX | PX | PX | PX | ||||||
Mechanical | Mechanical 2 | Mechanical 3 | forging and stamping | Plating | Tool | Electromechanical |
- The General Meeting of Shareholders : is the highest decision-making body of the company, responsible for monitoring and supervising the activities of the Board of Directors and the Supervisory Board, deciding the annual dividend increase of the company. amending and supplementing the company's charter.
- Board of Directors : is the management body of the company, has full authority on behalf of the company to decide on all issues related to the interests and purposes of the company. Have
tasks of strategic planning, plans, appointment and dismissal of directors and positions in the management apparatus.
- Supervisory Board : consists of 3 members appointed by the Board of Directors, has the following tasks:
Monitor and check the implementation of the company's policies and directions.
- Board of Directors : consists of 3 people.
+ Director of the company : is responsible for operating all production and business activities of the company, responsible for the legal behavior and results of the company's production and business.
+ Deputy technical director : in charge of engineering
+ Vice President of Sales : in charge of sales and sales progress
Products.
- Functional departments :
+ Planning Department : responsible for developing and implementing the deployment schedule
production, packaging of goods, preservation and distribution of materials.
+ Sales department : responsible for buying and selling raw materials and products of the company
company, doing Marketing.
+ Finance Department : responsible for financial supervision in order to monitor all production and business activities in the form of money, accounting for expenses, determining business results... At the same time, providing information timely information to the director to make the most accurate decision.
+ Labor and salary department : directly under the leadership of the director, monitoring the organization of personnel, personnel, policy management, labor management, ...
+ Administrative department : responsible for receiving guests, working relations, managing documents,
stamp,...
+ Technical department : under the control of the deputy technical director, responsible for:
complete technological processes, monitor production, build consumption levels...
In addition to functional departments, the company's production structure also has divisions such as: construction team, forging workshop, mechanical workshop 1, 2, 3, plating workshop, tooling workshop, electromechanical workshop.
2.1.4. Characteristics of the company's accounting organization.
Treasurer cum store clerk
Organization chart of the company's accounting system
Chief accountant
Deputy Accountant
Next | KT | KT | KT | KT | KT | |||||
maths | total | TT | TP and | object | spend | |||||
TSC | fit | and | pepper | Whether | weather and | |||||
D | TL | tree | GT |
Workshop accounting
* Characteristics of the accounting and financial organization at the company:
The company's accounting apparatus is concentrated in the finance department, the accounting apparatus is responsible for monitoring the production and consumption situation at the company, monitoring the payment situation, appropriating capital of the company, in addition to In addition, the accounting department is also responsible for distributing profits, making monthly and annual financial statements as required by law and by the Board of Directors.
* The company's accounting apparatus includes 7 people:
- Chief Accountant : is the person who runs the accounting department with the task of being in charge
General all stages in the work of the accounting department. Chief accountant also has
advising the board of directors in making financial and economic policies
and at the same time the chief accountant of the company does the accounting of fixed assets.
- Deputy accounting department : is the person who helps the chief accountant in running the accounting department's activities, and at the same time does the work of gathering production costs and accounting for main materials.
- 01 general accountant cum bank accountant.
- 01 payment accountant cum salary accountant and social insurance.
- 01 detailed accounting of finished product costs and factory economic accounting
concurrently accounting for auxiliary materials.
- 01 accounting for consumable finished products.
- 01 treasurer cum warehouse accountant.
2.1.5. The company's business results for the past 2 years from 2002 to 2003
From Table 1, we can see that the company's business situation is quite good, especially the target of sales revenue, profit of the business, and the profit margin of the business increased very high. Specifically:
- In 2002, Net revenue was 39,694,089,406 VND, in 2003 it was 74,492,602,620 VND, an increase of 34,798,513,214 VND, an increase of 87.67%. Since then, the company's NPAT in 2003 increased by VND 6,949,901,698, an increase of 227.48% compared to 2002.
- In 2002, the ratio of profit before tax (NPAT) on sales was 7.68%, by 2003 billion VND
profit before tax (NPAT) on sales was 13.43%, up 5.75%.
- In 2002, the ratio of profit before tax (NPAT) on VKD was 15.28%, in 2003 it increased to 32.39%, an increase compared to 2002 was 1711%
- In 2002, the ratio of EAT on equity reached 17.04%, in 2003 increased to 39.18%
increase compared to 2002 was 22.14%.
Graduation essay
Table 1: Business results of the company over 2 years 2002-2003
Targets | dvt | December 31, 2002 | December 31, 2004 | Difference | |
Up and down | %Increase,Fake m | ||||
1. Net sales | copper | 39,694,089,406 | 74,492,602,620 | 34,798,513,214 | 87.67 |
2.Cost of goods sold | copper | 34,764,673,984 | 61,506,286,548 | 26,741,612,564 | 76.92 |
3.Gross profit | copper | 4,929,415,422 | 12,986,316,072 | 8,056,900,650 | 163.45 |
4. Profit from business activities | copper | 3,024,325,271 | 9,944,253,713 | 6,919,928,442 | 228.81 |
5.Total EBT | copper | 3,055,127,752 | 10.005,029,450 | 6,949,901,698 | 227.48 |
6.Total NPAT | copper | 3,055,127,752 | 10.005,029,450 | 6,949,901,698 | 227.48 |
7.EBT to Sales Ratio collect | % | 7.68 | 13.43 | 5.75 | |
8.EAT ratio on sales collect | % | 7.68 | 13.43 | 5.75 | |
9. Profit before tax ratio | % | 15.28 | 32.39 | 17.11 | |
10. Profit after tax rate of capital | % | 15.28 | 32.39 | 17.11 | |
11.Equity EAT Ratio | % | 17.04 | 39.18 | 22.14 | |
Ngo Duc Thuan - K38 1104 25
2.2. Analyze the current situation of product consumption and strive to increase the company's revenue over the past 2 years from 2002 to 2003
2.2.1. Product sales results in 2003
Table 3: Consumption results in 2003
Product's name | dvt | Survive at the beginning of the year | Produced in year | Survive at the end of the year | Consumption | Revenue | |
Price | into money | ||||||
first | 2 | 3 | 4=1+2-3 | 5 | 6=4*5 | ||
A. Motorcycle-car goods bicycle | 66,508,702,920 | ||||||
1. Motorcycle gear lever | Female | 17.815 | 423.134 | 27,439 | 413.510 | 28,300 | 11,702,333,000 won |
2. Need to start | Female | 33,344 | 429.375 | 37,559 | 425,160 | 44,300 | 18,834,588,000 won |
3. Motorcycle kits | Set | 18,347 | 325,931 | 27.415 | 316.863 | 39,500 | 12,516,088,500 |
4. Pull off the wheel | Female | 52,290 | 351.614 | 58,231 | 345.673 | 34,000 won | 11,752,882,000 won |
5. Canopy pin 77235 | Female | 13.251 | 594,317 | 29,932 | 577,636 | 16,400 | 9,473,230,400 |
6. Bicycle disc thighs | Female | 24,227 | 102.315 | 34.790 | 91,752 | 24,300 | 2,229,581,020 |
B. Stainless steel goods | 6,839,420,300 | ||||||
1. Cookware XK 204 | Set | 18,036 | 54,167 | 21,678 | 50.525 | 47,210 | 2,385,298,800 |
2. Cooking set XK 192 | Set | 18,125 | 97,543 | 20,333 | 95.335 | 31,400 | 2,993,519,000 won |
3.Grill | Female | 12,763 | 79,843 | 24.671 | 67,935 | 21,500 | 1,460,602,500 |
C. Hand tools | 1,144,479,400 | ||||||
1. Electric pliers 180 | Female | 9,764 | 131,357 | 13.756 | 127,365 | 5.684 | 723,999,400 |
2. 210 . electric pliers | Female | 12,282 | 45,211 | 15.793 | 41,700 | 4.808 | 200,480,000 won |
3. Visor pliers KB 30 | Female | 13.114 | 49,765 | 20,379 | 42,500 | 5.176 | 220,000,000 |
total | 74,492,602,620 | ||||||
Entering 2003, due to receiving many orders with a large number of familiar customers (Honda, Suzuki...) and the company's efforts in finding new partners, sales revenue reached: VND 79,492,602,620, especially the sales of motorbikes and bicycles reached VND 66,508,702,920. But sales of stainless steel products decreased to 6,839,420,300 dong, hand tools dropped even more sharply, to 1,144,479,400 dong.
2.2.2. Analyze product consumption situation and increase sales revenue of
company
2.2.2.1. Analyze product consumption situation and increase sales revenue of
company over 2 years 2002 - 2003
Looking at Table 4a, we see that the group of motorcycles and bicycles accounted for the highest proportion of sales revenue, followed by the group of stainless steel products, while hand tools accounted for the smallest proportion. Revenue structure Consumption sales in 2003 compared to 2002 of the groups of consumer goods have changed. Specifically: the proportion of sales of motorcycles and bicycles in 2003 was 89.28%, an increase of 16.79% compared to 2002. .Proportion of sales of stainless steel products in 2003 was 9.18%, down from 12.16% in 2002. Proportion of sales of hand tools in 2003 was very small, accounted for 1.54%, down from last year. 2002 is 4.17%. It has been confirmed that motorcycles - bicycles are the key products of the company, which can boost consumption in volume and speed up revenue growth of the company. Besides, stainless steel products are also strategic products of the company,Because in addition to domestic consumption, this product is also for export abroad. The structure of the company's product sales revenue changes in the following direction: gradually increasing the proportion of sales of high-value products ( motorcycles and bicycles), gradually reducing the proportion of sales of small value goods (hand tools). The change of the above structure is appropriate because it actually increases the company's sales. ty .
Table 4: Consumption revenue structure of each product group
Product group name | Sales revenue | Consumption revenue structure | |||
2002 year | Year 2003 | 2002 year | Year 2003 | CL% | |
A.Motorcycle-bicycle goods | 28,776,015,100 | 66,508,702,920 | 72.49 | 89.28 | 16.79 |
B.Stainless steel goods | 8,652,396,556 | 6,839,420,300 | 21.80 | 9.18 | -12.62 |
C.Hand Tools | 2,265,677,750 | 1,144,479,400 | 5.71 | 1.54 | -4.17 |
total | 39,694,089,406 | 74,492,602,620 | 100.00 | 100.00 | |
Graduation essay
Table 5: Product consumption situation in 2003 compared to 2002
Product's name | dvt | Consumption | Price excluding tax (VND) | Net sales of products (VND) | ||||||||
Year 2002 | Year 2003 | Increase, Reduce | %Increase, Reduce | Year 2002 | Year 2003 | %Increase, Reduce | 2002 year | Year 2003 | Up and down | %Increase, Reduce | ||
A. Motorcycle-car goods bicycle | 28,776,015,100 | 66,508,702,920 | 37,732,687,820 | 131.13 | ||||||||
1. Motorcycle gear lever | Female | 187,142 | 413.510 | 226.368 | 120.96 | 30,100 | 28,300 | -5.98 | 5,632,964,562 | 11,702,333,000 won | 6,069,368,438 | 107.75 |
2. Need to start | Female | 168,408 | 425,160 | 256,752 | 152.46 | 45.684 | 44,300 | -3.03 | 7,693.568,564 | 18,834,588,000 won | 11,141,019,436 | 144.81 |
3. Vehicle kits machine | Set | 117,052 | 316.863 | 199,811 | 170.70 | 39,500 | 39,500 | 0.00 | 4,623,562,436 | 12,516,088,500 | 7,892,526,064 | 170.70 |
4. Pull off the wheel | Female | 108,702 | 345.673 | 236.971 | 218.00 | 34,000 won | 34,000 won | 0.00 | 3,695,863,654 | 11,752,882,000 won | 8,057,018,346 | 218.00 |
5. Canopy pin 77235 | Female | 240,659 | 577,636 | 336,977 | 140.02 | 16,400 | 16,400 | 0.00 | 3,946,809,633 | 9,473,230,400 | 5,526,420,767 | 140.02 |
6. Bicycle disc thighs | Female | 141.478 | 91,752 | -49,726 | -35.15 | 22,500 | 24,300 | 8.00 | 3,183,246,251 | 2,229,581,020 | -953,665,231 | -29.96 |
B. Stainless steel goods | 8,652,396,556 | 6,839,420,300 | -1,812,976,256 | -20.95 | ||||||||
1. Cookware set for export 204 | Set | 99,189 | 50.525 | -48,664 | -49.06 | 46.738 | 47,210 | 1.01 | 4,635,892,456 | 2,385,298,800 | -2,250,593,656 | -48.55 |
2. Cookware set for export 192 | Set | 92,674 | 95.335 | 2.661 | 2.87 | 30,500 | 31,400 | 2.95 | 2,826,562,598 | 2,993,519,000 won | 166,956,402 | 5.91 |
3.Grill | Female | 55,346 | 67,935 | 12,589 | 22.75 | 21,500 | 21,500 | 0.00 | 1,189,941,502 | 1,460,602,500 | 270,660,998 | 22.75 |
C. Hand tools hand | 2,265,677,750 | 1,144,479,400 | -1,121,198,350 | -49.49 | ||||||||
1. Electric pliers 180 | Female | 184,124 | 127,365 | -56.759 | -30.83 | 5.684 | 5.684 | 0.01 | 1,046,562,478 | 723,999,400 | -322,563,078 | -30.82 |
2. 210 . electric pliers | Female | 134.214 | 41,700 | -92,514 | -68.93 | 4.808 | 4.808 | -0.01 | 645,298,562 | 200,480,000 won | -444,818,562 | -68.93 |
3. Visor pliers KB 30 | Female | 110,861 | 42,500 | -68,361 | -61.66 | 5.176 | 5.176 | 0.01 | 573,816,710 | 220,000,000 | -353,816,710 | -61.66 |
total | 39,694,089,406 | 74,492,602,620 | 34,798,513,214 | 87.67 | ||||||||
Ngo Duc Thuan - K38 1104 28
From Table 5, we see that in 2003 compared to 2002, total sales increased by 34,798,513,214 VND, equivalent to an increase of 87.67%. Specifically, items that increase net revenue:
+ For motorcycle gear lever: sales volume increased by 226,368 units, making sales revenue increase by 6,069,368,438 VND, equivalent to an increase of 107.75%.
+ For Start-Up Needles: Sales volume increased by 256,752 pieces, making sales increase 11,141,091,436 VND equivalent to an increase of 144.81%. Need to start is the item with the highest increase in sales revenue of the company's consumption items.
+ For motorcycle kits: sales volume increased by 199,811 sets, making sales revenue increase by VND 7,892,526,064 equivalent to an increase of 170.7%.
+0 For wheel wrenches: Sales volume increased by 236,971 pieces, making sales increase by 8,057,018,346 VND, equivalent to an increase of 218%.
+ For Canopy 77235: Sales volume increased by 336,977, making sales revenue increase by 5,526,420,767 VND, equivalent to an increase of 140.02%.
+ For grills: sales volume increased by 2,661 sets, making sales revenue increase by 166,956,402 VND, equivalent to an increase of 5.91%. This is the item with the least increase in sales.
Items that decrease net sales:
+ For Cookware 204: sales volume decreased by 48,664 sets, sales decreased by VND 2,250,593,656, equivalent to a decrease of 48.55%.
+ For Electric Pliers 180: sales volume decreased by 56,759 pieces, sales decreased by 322,563,078 VND, equivalent to a decrease of 30.82%.
+ For 210 electric pliers: sales volume decreased by 92,514 pieces, sales revenue decreased by 444,818,562 VND, equivalent to a decrease of 68.93%.
+ For KB 30 vise pliers: sales volume decreased by 68,361 pieces, sales revenue decreased by 353,816,710 VND, equivalent to a decrease of 61.66%.
Through the above, we see that the motorcycle product (motorcycle gear lever, starter lever, motorcycle kit, wheel wrench, canopy latch) is an item with a high increase in sales, also a product with high sales. Consumption revenue accounts for a large proportion of the company's total sales revenue. This is considered the success of the business in selling products
products, and at the same time it shows the efforts of the company's employees in the production and consumption of products. On the other hand, affirming that motorcycle products are in line with market requirements.
But the company's traditional products are Hand tools (Pliers 180, pliers 210, pliers KB 30) and Bicycle disc thighs have a strong downward trend. It proves that the market's demand for these products has decreased sharply. The increase and decrease in the volume of consumption goods, especially the company's traditional products, with a sharp decrease in consumption volume is due to the following causes:
* For motorcycles (motorcycle gearshift lever, starter lever, motorcycle kit, wheel wrench, canopy 77235) which is an item with a large increase in sales volume, the first big increase in revenue is Because the company focuses on the quality of raw materials put into production and strictly inspects the quality of products, the company's products are of good quality, trusted by customers and signed contracts for large quantities. , thereby increasing sales volume and revenue. Specifically, in 2003 the company signed sales contracts with familiar customers (Honda, Suzuki, VMEP, YAMAHA, TOYOTA, GMN) and prices. Contract value can be signed with great value. Therefore, the sales of motorcycles increased greatly. Specifically, the contract value with familiar customers is shown in Table 6.
Table 6: Value of contracts signed by the Company in 2002 - 2003
Table 6: Contract value of the company in 2002-2003
friend | contract value (VND) | difference | ||
2002 year | year 2003 | Relative number | Great number opposite to | |
- Honda's motobike | 6,190,519,173 | 22,987,652,849 | 16,797,133,676 | 271 |
- Suzuki | 2,027,772,519 | 2,116,425,531 | 88,653.012 | 4 |
- VMEP | 4,442,541,779 | 10,135,139,997 | 5,692,598,218 | 128 |
- YAMAHA | 879,916,016 | 265,612.786 | -614,303,230 | -70 |
- TOYOTO | 4,230,428,304 | 7,013,597,336 | 2,783,169,032 | 66 |
- GMN | 3,793,604,343 | 7,119,029,325 | 3,325,424,982 | 88 |
the total value of the contract | 21,564,782,134 | 49,637,457,824 | 28,072,675,690 | 130 |
Obviously, the contract value of customers familiar with the company increased, except for YAMAHA. Specifically, the contract value with Honda in 2003 was 22,987,652,849 VND, an increase compared to 2002 was 16,794,133,676 VND.
The contract value with Suzuki in 2003 was VND 2,116,425,531, an increase of VND 88,653,012 compared to 2002; the contract value with VMEP in 2003 was VND 10,135,139,997, an increase of VND 5,692,598,218 compared to 2002.
The contract value with Toyota in 2003 was VND 7,013,597,336, an increase of VND 2,783,169,032 compared to 2002.
The value of GMN contract in 2003 was 7,119,029,325 VND, an increase of 3,325,424,982 VND compared to 2002.
Thus, the total sales by orders between the company and its customers is 49,637,457,842 VND, accounting for 66.63% of the company's total sales. Therefore, the total sales revenue in 2003 increased by 87.67% compared to 2002, largely due to the large value of orders. This is considered as the success of the company in finding many customers with great contract value, which these customers are extremely demanding on the quality and design of the products.
The second reason is that the company has reduced the selling price of 2 items: the gear lever for the motorbike, the need to start. For motorcycle gear levers in 2003 the price was 28,300 VND/piece, down from 1,800 VND/piece in 2002. With the starting rod, the selling price in 2003 was 44,300 VND/piece, down from 1,384 VND/piece in 2002. These are the two products with sales that accounted for a large proportion of the total sales of the company, specifically in 2002: sales of motorcycle gear levers accounted for 14.19% of total sales, sales of motorcycles accounted for 14.19% of total sales. sales of starters accounted for 19.38% of total sales in 2002. The reduction in prices of these two items stimulated the consumption of these two items, making their sales revenue increase. . Specifically: sales of motorcycle gear levers in 2003 accounted for 15.71% of total sales, an increase of 1.52% compared to 2002, sales of starter rods in 2003 accounted for 25,
Evaluation: It is clear that the company's motorcycle products have been suitable for the market demand, the company always ensures in terms of quality and quantity to provide customers, so only one adjustment is needed. Small in price has boosted sales revenue.